- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
Why are we comfortable with not owning the things we buy :/
Im not, I wouldnt buy one.
Wife and I bought a Peloton. It works well, we love it. I’m going to cancel the subscription and just use the damn thing without attending the classes etc like an old school stationary bike.
Sucks bc I enjoy a couple of the classes but this is BS
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It’s a huge tablet screen, probably running Android or if I had to guess. I haven’t bothered trying to look. Joining my friends in classes was fun and the mini social network aspect of it, especially during the lockdowns. But in the end the stationary bike aspect works and I dont have to pay to go to a studio somewhere
Valid point, good on you for upcycling
So they lost resale value and will have more trouble selling new hardware as well?
My thoughts exactly. This seems like a short term play to boost the stock price, let execs get out of the market, then sell off the company before it goes under.
Also how are they gonna prove you didn’t buy it before the announcement and just didn’t register/use it until after? Seems to me that’s gonna be sticky in the eyes of
copyrightterms & conditionslet execs get out of the market,
A new business architecture without this particular flaw seems to be in pretty capitalist demand today.
Maybe something about conflict of interest being illegal for such positions. Maybe just cooperatives with modern technologies to help make them more organized.
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I don’t get what it has to do with copyright?
It’s as simple as they built the equipment to require an app. And it needs the cloud, so its either accept the license or stop using the hw.
It’s happening everywhere.
They should have been more conservative in their business and expected that it was only surging because of the pandemic. They cashed in on the IPO but should have gotten out. Now they’re beholden to investors. Probably made enough money to not care if the company crashes and burns.
