I think the biggest issue is most people dont know what they are using to begin with. If you ask them, they will say they are not using Linux. While on an Android phone, with a router that may have linux (or at least some sort of nix), with servers that are likely Linux.

They only see the base platform (like mastodon). They wont know what the fediverse is, but they are “using” it. Ive seen the phenomenon with some of the newer people to mastodon, pixelfed, etc…

But yeah we are NOT salespeople lol. The good ones can make money selling just about anything. We are an active money sink (but thats ok).